Hey, I'm Coen. I turn early, risky ideas into real, manufacturable products.
Much of my work happens before there's certainty.
I navigate hard trade-offs early when decisions quietly lock in years of consequence.
I get things that matter from vision to reality.
I've taken products from first sketch to certified, production-ready systems by making the work visible long before it was comfortable.
Prototypes are central to how I work. They turn opinions into discussions, and discussions into decisions.
Depending on the situation, I act as a sparring partner, a hands-on builder, or an embedded product lead.
Where others hesitate,
I lean in.
Breakthrough ideas are born fragile.
They are too early, too risky, and hard to defend.
Most don't fail in the market.
They fail earlier – in the fog of doubt, risk, and resistance.
This is where I lean in:
- When teams stall and you need clarity and momentum.
- When technical, design, and business needs to come together.
- When you need startup speed and a path to yes.